When a media company’s in-house event arm sees its revenue more than triple in four years, that’s not just a side project—it’s a business line worth scaling. That’s exactly what SJC Media’s Wonder team is doing with the launch of Managed Event Services, opening its production expertise to outside brands and organizations.
The team behind Toronto Life Best Restaurants and FASHION’s The Ones expands its services, building on event revenue that has more than tripled since 2022.
Wonder was built to turn the trusted voice of our brands into experiences people connect with. We bring that expertise to brands, with the option to extend the impact through our media brands.”— Zohra Sadeghi, Senior Director of Commercial Strategy & Events, Wonder
TORONTO, ONTARIO, CANADA, November 4, 2026 /EINPresswire.com/ — Wonder, SJC Media‘s full-service events and experiential marketing team, has launched Managed Event Services, expanding its event production expertise to brands and organizations across Canada.
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Already known for producing signature events including Toronto Life Best Restaurants and FASHION’s The Ones, Wonder now delivers end-to-end planning and production for custom brand experiences, ranging from intimate client dinners and product launches to national, multi-city programs.
Clients work with a single team from strategy and creative development through production and onsite execution. They can also extend an event’s impact through custom content, social video and audience amplification across SJC Media’s trusted brands.
Events have become a major growth area for SJC Media, with event revenue more than tripling since 2022. Wonder has delivered more than 80 brand experiences so far in 2026, spanning SJC Media’s signature franchises, membership programming and custom client work.
“Wonder was built to turn the trusted voice of our brands into experiences people connect with,” said Zohra Sadeghi, senior director of commercial strategy & events at Wonder. “We bring that expertise, with the option to extend the impact through content and coverage across our media brands.”
Bringing Proven Event Expertise to Brands
Wonder’s Managed Event Services covers product launches, galas and awards, thought leadership summits, milestone celebrations, client hospitality, employee events and multi-city programs. The team manages creative, venues, audiovisual production, food and beverage, talent, vendors, registration and the guest experience.
For Uber Eats’ 10th anniversary celebration at Steam Whistle in Toronto, Wonder brought together the company’s team, partners and merchants for a VIP panel and reception followed by a main celebration. The event welcomed 360 guests, with Wonder coordinating more than 10 vendors under one budget and delivering the event four weeks after the site visit.
Wonder’s recent work also includes Barolo Week, featuring wine tastings across Montréal, Toronto and Vancouver in one week, and a national series of science-led roundtables for Eli Lilly across five Canadian cities, with programming and post-event coverage in English and French.
Clients can commission events entirely under their own brand, with the option to add custom coverage and social video at preferred partner rates, alongside audience amplification through SJC Media. Coverage and amplification are scoped event by event, from fully private, invitation-only gatherings to public experiences.
A Decade of Creating Memorable Brand Experiences
SJC Media began producing events in 2016 with Toronto Life* Best Restaurants, which marked its 10th anniversary this year with a sold-out gathering of more than 1,200 guests and 22 restaurants. Wonder’s portfolio also includes the Maclean’s Ideas Summit, Toronto Life Most Influential, FASHION’s The Ones and the CB Innovation Awards.
Brands also participate in Wonder’s signature events through sponsorships, branded spaces and product sampling. Recent examples include Tricon Residential, presenting partner of the *Toronto Life* Summer Garden Party, and Stella Artois, which created the Perfect Serve Awards with Toronto Life.
“At its heart, Wonder is about bringing people together,” said Chantal Roy, senior director of brand experiences at SJC Media. “With Managed Event Services, we’re taking what we do best and making it available to more partners. From major product launches to the office holiday party, we want to make it simple: let us take care of everything. Our team has the experience and creativity to bring your ideas to life, take the work off your plate and make your brand experiences better.”
Plan Your Next Event with Wonder
Brands and organizations can connect with Wonder to discuss their event goals, timing and budget. The team will develop a concept and clear scope tailored to their needs.
Learn more about Wonder’s Managed Event Services at: https://www.stjoseph.com/media/events
About Wonder
Wonder is SJC Media’s full-service events and experiential team, backed by Toronto Life, Maclean’s, Chatelaine, Canadian Business, Today’s Parent, FASHION and HELLO! Canada. Wonder produces signature events for SJC Media’s brands, creating opportunities for partners to connect with engaged audiences through sponsorship, brand activations and thought leadership. Through Managed Event Services, Wonder also plans and produces custom events for brands and organizations, bringing strategy, creative, production and onsite execution together under one team. Optional content and audience
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Why it matters: As media companies diversify beyond traditional advertising, Wonder’s expansion shows how trusted editorial brands can monetize their event expertise. For Canadian brands and organizations, this opens a new avenue to professionally produced experiences backed by a decade of publishing-industry know-how.
