Concerts & Music Programming for Viaero Center by The Music Trust
Live Events at Viaero Center by The Music Trust
New Collaboration Strengthens Live Entertainment Programming at One of Nebraska’s Premier Venues
The Viaero Center is an incredible venue with a strong reputation and a passionate audience base. We’re excited to bring high-quality, memorable live experiences to Kearney and the surrounding region.”— Clayton de la Chapelle, Partner at The Music Trust
KEARNEY, NE, UNITED STATES, September 8, 2026 /EINPresswire.com/ — The Music Trust, a full-service talent booking, event production, and music consulting agency, is proud to announce a new strategic alliance with the Viaero Center located in Kearney, Nebraska. Under this agreement, The Music Trust will act as the venue’s official in-house talent buyer, managing artist booking and programming for concerts and live events.
This collaboration marks a significant milestone in the Viaero Center’s ongoing evolution as a premier live entertainment destination in Nebraska and across the Midwest.
By integrating The Music Trust’s talent-buying expertise directly into its scheduling process, the venue aims to broaden the variety of artists and events available to local and regional audiences while establishing a more cohesive and deliberate booking strategy.
A STRATEGIC APPROACH TO LIVE ENTERTAINMENT
Effective talent buying goes beyond simply finding available performers. It demands knowledge of touring schedules, regional demand, audience tastes, venue capabilities, financial constraints, and the numerous factors that determine whether an artist and venue are a good match.
As the Viaero Center’s in-house talent buyer, The Music Trust will leverage its industry connections and expertise to seek out and secure appealing entertainment opportunities spanning multiple genres.
The team will collaborate closely with the venue to craft programming that resonates with Central Nebraska audiences while enabling the Viaero Center to compete for national touring acts, established performers, and up-and-coming artists.
This coordinated strategy aims to support a more robust year-round entertainment schedule, simplify the booking process, and generate additional opportunities for artists to engage with fans in the Kearney market.
WHAT THE MUSIC TRUST BRINGS TO VIAERO CENTER
The Music Trust specializes in connecting venues, brands, and audiences through carefully curated entertainment. Its broader offerings include talent booking, ongoing music programming, event production, music consulting, music licensing, music for retail stores, and custom entertainment experiences.
Through years of working with artists, agents, venues, and event partners, The Music Trust has built an extensive network and a deep understanding of shifting audience interests and music trends. This combination enables its team to look beyond artist availability and evaluate the full experience, including:
>> How a performer fits the venue
>> Whether an event will resonate with the intended audience
>> How each booking contributes to a balanced, engaging programming calendar.
For the Viaero Center, the partnership delivers dedicated talent-buying support backed by industry relationships and hands-on programming experience. For artists and their representatives, it provides a knowledgeable point of contact to a versatile Nebraska venue with a well-established regional audience.
“We are thrilled to partner with The Music Trust as our in-house talent buyer,” said Dave Vennetti, Owner of Viaero Center. “Their deep industry knowledge and proven track record make them the ideal partner to help us grow our entertainment offerings and continue attracting top-tier talent to our venue.”
EXPANDING ENTERTAINMENT OPTIONS FOR CENTRAL NEBRASKA
Located in Kearney, the Viaero Center serves as a regional hub for concerts, hockey, sporting events, and community activities. Its flexible arena configuration can host more than 4,800 concertgoers, providing the versatility to accommodate a wide range of live entertainment formats.
The partnership with The Music Trust is designed to build on that foundation by injecting additional energy, variety, and consistency into the venue’s concert and event programming. As new opportunities are secured, audiences in Kearney and surrounding communities can anticipate an evolving lineup crafted to appeal to a broad spectrum of musical tastes.
LOOKING AHEAD
The partnership is effective immediately, and The Music Trust and Viaero Center have already started collaborating to identify future booking opportunities. New concert and event announcements are expected in the coming months. Fans can follow Viaero Center’s official website and social media channels for upcoming event announcements and ticket information.
ABOUT VIAERO CENTER
Located in Kearney, Nebraska, the Viaero Center is a multi-purpose arena serving Central Nebraska and the surrounding region. The venue hosts concerts, Tri-City Storm hockey, sporting events, public skating, conventions, and community gatherings throughout the year.
With flexible arena seating, a concert capacity of more than 4,800 guests and 20 luxury suites, the Viaero Center can accommodate experiences ranging from major live performances and sporting events to meetings and special gatherings. The venue is located at 609 Platte Road in Kearney.
For upcoming events, tickets and venue information, visit www.kearneyevents.net.
ABOUT THE MUSIC TRUST
The Music Trust partners with venues, hospitality groups, brands, and event organizers to develop distinctive entertainment experiences through strategic talent buying and music expertise. Its capabilities include artist and entertainment booking, ongoing music programming, event production, music curation, sonic identity, sports entertainment, A/V solutions, and more.
With primary hubs in Chicago, Portland, and San Francisco and a network extending across North America, The Music Trust connects clients with entertainment ranging from DJs, local bands and emerging performers to nationally recognized talent. Its team combines industry relationships, music expertise and audience-focused strategy to simplify programming and create experiences tailored to each venue, event, and community.
Learn more at www.themusictrust.com.
Clayton de la Chapelle
The Music Trust
clayton@themusictrust.com
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