Tuuti Founder and CEO Honored for Leadership, Professional Excellence, and Community Contributions
Being recognized alongside so many women doing incredible things across Idaho is something I don’t take lightly.”— Shawnda Huffman, Founder and CEO of Tuuti
Shawnda Huffman, who serves as Founder and CEO of the women-led creative marketing firm Tuuti, has been named a 2026 Women of the Year honoree by the Idaho Business Review—the third time she has earned this statewide distinction.
On an annual basis, the Idaho Business Review’s Women of the Year program celebrates 50 women who are driving change across Idaho through their professional achievements, leadership, volunteerism, and guidance of others. For this year’s recognition, 50 honorees were chosen from a pool of 124 nominations, with the award ceremony taking place on September 10 at Boise Centre West.
Huffman previously received the Idaho Business Review Women of the Year honor in both 2023 and 2024. In the time since, she has continued to build Tuuti while broadening the agency’s influence within Idaho’s business and nonprofit sectors.
“Being recognized alongside so many women doing incredible things across Idaho is something I don’t take lightly,” shares Huffman. “Building Tuuti has always been about more than growing a business. It’s about creating opportunities for people to lead, supporting the community that has supported us, and showing other women what’s possible when they trust themselves enough to go for it. To receive this recognition for the third time means a lot.”
With Huffman at the helm, Tuuti has evolved from a Boise-based startup into an award-winning, women-owned marketing agency that serves clients throughout Idaho and beyond. Throughout this growth, Huffman has stayed dedicated to fostering a work environment where team members are given chances to take charge and develop, while also directing the agency’s resources and skills toward supporting local organizations.
This dedication has brought its own accolades for Tuuti. In 2026, the agency was named a Top 10 Best Place to Work in Idaho in both the statewide and Southwest Idaho micro employer categories. Additionally, Tuuti has been recognized by Idaho Business Review as an Empowering Women honoree for its efforts to advance women in business and provide career opportunities for the next wave of leaders.
The 2026 Women of the Year honorees were celebrated on September 10 at Boise Centre West, an event that gathered women leaders from across the state. At the ceremony, Idaho Business Review also revealed its overall 2026 Woman of the Year, determined by judges’ scores.
About Tuuti:
Tuuti is a women-owned, award-winning marketing agency built for brands that want impact, not noise. Blending strategy, creativity, and performance, we help brands amplify their unique voice, make meaningful connections, and bring bold, modern marketing to life across brand, digital, social, and PR. That’s the Power of U, Backed by Us.
Caylie Shelton
Tuuti
caylie@tuutiagency.com
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