The Axle AI FOCUS panel for Avid Media Composer provides smooth support for Op-Atom MXF workflows
Axle AI FOCUS makes its debut at the IBC2026 Conference (Stand 7.D20)
Leading industry player Axle AI, which operates more than 1,000 MAM and DAM installations worldwide, presents a fully integrated solution that functions entirely on local infrastructure, without reliance on cloud storage or external AI providers.
Over the past few years, a substantial part of the media sector has come to realize that nothing matches the speed, safety, control, and findability of keeping core media files on local systems.”— Sam Bogoch, CEO, Axle AI
BOSTON, MA, UNITED STATES, September 4, 2026 /EINPresswire.com/ — Axle AI, the foremost provider of on-premise media asset management, is unveiling a significant new offering, Axle AI FOCUS, at Amsterdam’s IBC conference next week. Expanding on eight years of developing on-premise AI features and following its March acquisition of Portfolio DAM from Monotype/Extensis, Axle AI equips media teams with FOCUS—a single, unified interface for all their media, subclips, and metadata, whether AI-produced or human-annotated, no matter where the content resides. It places the power of the AI revolution within your control, featuring an exceptionally straightforward user interface and budget-friendly workgroup pricing. With social media marketing demanding constant reuse of existing content, a tool like Axle AI FOCUS has become indispensable.
“In the last few years, we’ve seen a significant portion of the media industry conclude that while cloud workflows may have their place, there is no substitute for the speed, security, control and searchability of storing core media assets locally,” said Sam Bogoch, Axle AI’s CEO. “The sad fact is there are so many tools for different phases of a media workflow, with so many different interfaces, that users get confused. We decided to create a single, unified interface that follows you through the entire media workflow, from ingest through final review, in a single, easy-to-use package.”
With privacy, security, and performance as primary concerns, Axle AI FOCUS begins as a fully on-premise solution. Its MAM and AI modules operate on reasonably priced local hardware, using a smooth, integrated browser front end that manages everything for creative users. No information leaves your facility. Whenever Axle AI FOCUS cloud capabilities such as threaded review and the browser timeline editor are used, they are activated only at the customer’s choice, typically on customer-managed virtual servers—not hyperscale providers like AWS, Microsoft, or Google.
Beau Nilsson, Director of Post Production and Operations at Radley Studios, said “Axle AI gives us a straightforward way to keep our projects organized and accessible. Just as importantly, their team has been great to work with. We’re always experimenting with adding external tagging data into our Axle AI catalog, and their support team is genuinely interested in helping us execute those ideas.”
Axle AI FOCUS consolidates the capabilities of four previously separate Axle AI products into a streamlined browser-based interface and platform:
• Axle AI MAM
• Axle AI Tags
• Axledit / Axle AI Cloud
• Portfolio DAM
Axle AI FOCUS is offered in three core configurations, each customizable:
Axle AI FOCUS Field
• MAM
• Semantic search and scene understanding
• Panels for Adobe Premiere and other Adobe applications
• Drag and drop app for Resolve, FCP
• Full REST API support
• 3 named-user license (expandable)
• Half-day onboarding and remote system configuration
From $2,995 USD per year
Axle AI FOCUS Team
• Everything in Field, plus:
• Trainable AI recognition models for faces, logos, objects, transcription and OCR
• Custom AI ONNX model support
• Connectr workflow automation, 2 concurrent workflows
• 5 named-user license (expandable)
• 1-day onboarding and remote system configuration
From $14,995 USD per year
Axle AI FOCUS Workgroup
• Everything in Team, plus:
• Raw camera format support and DPX image sequence workflows
• Portfolio DAM subsystem with image processing features
• Rough cut editing
• Cloud review and approval
• Connectr workflow automation, 8 concurrent workflows
• 10 named-user license (expandable)
• 20 named-user private cloud license (expandable)
• 2-day onboarding and remote system configuration
From $28,995 USD per year
Axle AI will be showcasing Axle AI FOCUS at Hall 7, stand 7.D20 at IBC in Amsterdam from September 11th through 14th.
About Axle AI, Inc.
Axle AI, Inc. is committed to making media more intelligent. As the premier developer of radically simple media search software that operates on-premise, Axle AI has enabled its more than 1,000 customer sites to overcome the critical challenge of locating and reusing their video content. Axle AI’s solutions are known for their effortless installation, ease of use, and cost-effectiveness, serving a wide range of sectors including video post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising, and government organizations around the globe.
Axle AI is a privately owned company whose founders possess extensive industry knowledge in DAM and MAM. Investors include Emerging Ventures Capital, Stadia Ventures, Jason Calacanis’ LAUNCH accelerator, and Quake Capital. Axle AI’s CEO, Sam Bogoch, previously led Avid’s Interplay Workgroup and Media Central product lines; the growing team at Axle AI includes members with decades of experience in the media management and storage sector. www.axle.ai.
Agustina Lopez Castro
Axle AI, Inc.
+1 617-702-0943
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