MOLM at Seminole Hard Rock Hollywood gives firm leaders a full day on intake, data, and marketing strategy, built around better cases, not just more leads.
For law firm owners juggling everything from intake calls to brand positioning, a two-day summit in Hollywood, Florida, is being pitched as a working session rather than a typical conference. The Masters of Legal Marketing: Intake & Marketing Summit is set for November 5–6 at the Seminole Hard Rock Hotel & Casino, with an agenda that walks attendees through the full lifecycle of a client matter — from the first phone call to the metrics that show whether marketing dollars are actually paying off.
The structure mirrors how a case travels through a firm: intake, followed by performance data, then the marketing that generates new opportunities. Each half-day session includes a roundtable where participants apply the concepts directly to their own operations, with peers facing similar challenges.
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We built this around the questions firm owners bring to us every week. What's working, what's worth the money, and where cases are slipping through the cracks.”— Zach Hoffman
"The sessions give people the frameworks," said Zach Hoffman, Founder, President & CEO of Exults. "The roundtables give them time to figure out what those frameworks mean for their own firm, with peers dealing with the same problems."
The event kicks off Thursday, November 5, with a 6:00 PM – 8:00 PM welcome reception at the Davidoff Cigar Lounge, featuring cigars, whiskey, wine, and informal networking with speakers and other firm leaders.
Friday, November 6, moves to the Salon Ballroom for a packed schedule:
- 9:30 AM — Breakfast
- 10:00 AM — Fighter Jet vs. Jumbo Jet: Precision vs. Clunky: Why precise, fast-moving firms outperform those slowed down by clunky systems.
- 11:00 AM — Intake with Jenn Gore: The Evergreen Business Coaching founder shares lessons from building Atlanta Personal Injury Law Group and selling it to one of the nation's largest personal injury firms.
- 11:45 AM — Intake Roundtable: Peer discussion on what's working and what isn't.
- 12:15 PM — Lunch and Networking
- 1:30 PM — Community Marketing to the Next Level with Chad Mance: A workshop on building community presence and relationships.
- 2:15 PM — Data, Stats, KPIs: What Counts: A workshop on the metrics that matter, including the role of AI.
- 3:00 PM — Marketing Options: Traditional, Digital, Oh My!: Direct response versus branding, and where the budget should go.
- 3:30 PM — Marketing Roundtable: Strategies, questions, and challenges from the room.
- 4:00 PM — Marketing and Branding with Warren Struhl: The serial entrepreneur behind PaperDirect, Popcorn, Indiana, and G.O.A.T. Foods offers an outside perspective on building brands.
- 4:45 PM — Closing Remarks
Attendance is limited, and the event is spouse- and family-friendly. Law firm leaders can reserve their spot or request more information at MOLM.com today.
About Masters of Legal Marketing
Masters of Legal Marketing is an exclusive event for law firm owners, managing partners, and C-level executives. Built around one focused room and two high-value days, it brings firm leaders together with attorneys, entrepreneurs, and marketing experts to work through the issues that drive firm growth — from intake and performance data to marketing strategy and branding. Learn more at MOLM.com today.
Zach Hoffman
Exults
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Why it matters: For growing firms, the gap between generating leads and converting them into profitable cases is often where revenue leaks. This summit zeroes in on that exact pain point, offering a rare chance for leaders to benchmark their processes against proven frameworks — and leave with a clearer blueprint for sustainable growth.
