SBC Summit 2026 Will Feature a Groundbreaking Leadership Keynote with Sports Industry Giants Michael Jordan, Carsten Koerl, and Jason Robins
LISBON, PORTUGAL, July 14, 2026 /EINPresswire.com/ — SBC Summit 2026 is set to deliver one of the most notable keynote sessions ever held in Europe, uniting three of global sports business’s most prominent figures: basketball legend, investor, and philanthropist Michael Jordan; Sportradar founder and CEO Carsten Koerl; and DraftKings co-founder, CEO, and board chairman Jason Robins. The session will be moderated by former Sky Sports News presenter, broadcaster, and journalist Kirsty Gallacher.
This headline keynote, entitled “Leadership in Sports Business,” is scheduled for Tuesday, 29 September, on the opening day of SBC Summit 2026 in Lisbon. It will delve into the transformation of sports, technology, media, data, and fan engagement through the viewpoints of three leaders who have played key roles in shaping the contemporary sports landscape.
The discussion will address the relationship between sports betting and iGaming, emphasizing how these two sectors are increasingly operating side by side and in partnership. Broader topics on leadership will also be covered, such as building global enterprises at scale, making decisions under high pressure, and guiding organizations through shifting sports and technology markets.
SBC CEO and Founder Rasmus Sojmark called the session a landmark moment for the event.
“This is the kind of conversation that transcends our industry,” said Sojmark. “To have Michael Jordan, Carsten Koerl, and Jason Robins on stage together is something truly special. These are individuals who have each changed the way people engage with sports and business in completely different ways — through performance, technology, innovation, and vision. Bringing them together at SBC Summit reflects both the scale of where this industry is today and where it is heading.”
SBC Summit 2026 will be held in Lisbon and is anticipated to attract more than 40,000 industry professionals from fields including sports, betting, gaming, payments, marketing, affiliation, technology, and media.
Further specifics about the keynote session, including its schedule and how attendees can access it, will be revealed in the months ahead. For additional information, visit the SBC Summit website: https://sbcevents.com/sbc-summit
About SBC Summit
SBC Summit represents SBC’s premier global event, bringing together top executives and key decision-makers from the sports, betting, and gaming sectors for a week of networking, exhibitions, and conference programming in Lisbon.
For media enquiries, please contact:
Jo.Kerr@sbcgaming.com
Partnerships@sbcgaming.com
Contact:
Becca Kocar
becca.kocar@sbcgaming.com
Visit us on social media:
LinkedIn
Instagram
Facebook
YouTube
X
