Newly appointed executive programming, experience, and global community figures join MAU as the event deepens its commitment to the individuals driving mobile’s evolution
MAU is built with the community, not simply for it.”— Angela Harar, Vice President of Strategy and Growth at MAULAS VEGAS, NV, UNITED STATES, September 22, 2026 /EINPresswire.com/ — MAU Vegas has unveiled an enlarged circle of industry partners, ambassadors, and advisors joining the MAU team for 2027, reinforcing its dedication to executive-level experiences, curated programming, and the global communities shaping the mobile landscape.
As MAU gears up for its relocation to Bellagio Las Vegas, the organization is broadening its embedded network of industry leaders. Alexandra Ivacheff steps in as Executive Programming Partner; Amanda Lulewicz assumes the role of Executive Experience Advisor; and Eve Wang takes on the position of MAU China Ambassador. They are joined by Evelin Herrera, MAU Founder Ambassador and Founder of EHVM Capital, with EHVM Capital now serving as the Official Founders Experience Partner of MAU Vegas.
“MAU is built with the community, not simply for it,” said Angela Harar, Vice President, MAU Vegas. “The mobile ecosystem is shifting rapidly. Staying close to those building companies, leading brands, and forging new business models gives us a direct line to the conversations that matter — and helps us continuously raise the bar for the caliber of the community in the room.”
Alexandra Ivacheff — Executive Programming Partner
Alexandra Ivacheff joins MAU as Executive Programming Partner, drawing on substantial experience with senior enterprise brands, marketing executives, and the mobile growth sector. In this capacity, Ivacheff will also sit on the MAU Advisory Board, extending MAU’s track record of industry-driven programming by broadening the network of mobile leaders who help surface and shape the discussions, insights, and voices defining what lies ahead.
Amanda Lulewicz — Executive Experience Advisor
Amanda Lulewicz joins MAU as Executive Experience Advisor. Lulewicz formerly served as VP of Growth at Muus Collective and held senior product marketing leadership positions at EA Mobile and Glu Mobile, contributing to some of mobile gaming’s most iconic lifestyle titles, such as Design Home, Kim Kardashian: Hollywood, and Covet Fashion. In her MAU role, Lulewicz will help craft a more deliberate executive experience, enhancing how senior leaders connect with the event, each other, and the wider MAU community.
Eve Wang — APAC Global Ambassador
Eve Wang, Founder & CEO of ZeusAI, joins MAU as MAU China Ambassador. A former Growth Manager, Apps & Games at Google, Wang brings experience spanning both the U.S. and Asian app ecosystems. She operates at the intersection of East-West mobile markets, assisting Chinese apps in reaching Western audiences and Western firms in tapping growth prospects across Asia.
Evelin Herrera & EHVM Capital — MAU Founder Ambassador and MAU Founders Experience Partner
Evelin Herrera, Founder of EHVM Capital, remains MAU’s Founder Ambassador, while EHVM Capital takes on the role of Official Founders Experience Partner of MAU Vegas for 2027.
This deepened partnership builds on Herrera and EHVM Capital’s efforts to cultivate an international network of founders, investors, and operators, linking that community to MAU Vegas. In 2027, Founders House returns at Bellagio with double the space of 2026 and an enriched schedule of founder-focused learning, networking, and community activities.
MAU Expands Its Advisory Board
MAU is also growing its Advisory Board, introducing fresh viewpoints from across apps, gaming, commerce, creators, agencies, and entrepreneurship to guide programming and speaker selection for 2027.
New members include:
Carolina Paradas, General Manager, North America, ShopBack, the global shopping and rewards platform serving over 45 million users across 12 APAC markets with a growing U.S. footprint;
Deepa Patel, Managing Director, North America, Virtue Worldwide, brings more than two decades of global brand and marketing leadership, including a tenure as Global Brand Director at Apple, with deep expertise in building culturally resonant brands and fueling growth across technology and consumer sectors;
Jim Hamilton, Managing Director, North America, M+C Saatchi Performance, who heads the agency’s North American operations, contributing experience across media strategy, performance marketing, and digital expansion;
Margarita Vasilevski, Vice President of Performance Marketing, Scopely, offering a senior growth perspective from one of the leading mobile gaming enterprises;
Molly Williams, Founder & CEO, Wild Minds, representing a new wave of app founders and entrepreneurs.
Ömer Yakabağı, Founder, Gamigion, broadening MAU’s ties to the global gaming ecosystem and the HIT Games Conference community across EMEA and APAC;
Simona Rubanaitė-Vasiliauskė, App Store Optimization @NordVPN, Nord Security, contributing an operator’s view on global app discovery;
These new members join an existing Advisory Board featuring representation from companies and communities such as 2.5 Gamers, Adjust, AppsFlyer, App Masters, Electronic Arts, Phiture, Revenue Cat, and The Weather Channel, among others.
“Deepening MAU’s roots in the mobile app and gaming communities is vital to maintaining the event’s relevance,” said Harar. “This network gives us more insight and access inside the industry, greater reach to those advancing it, and a pathway for emerging voices to join the MAU fold. Our role is not merely to mirror where mobile stands today, but to assemble those who can guide the industry toward its next chapter.”
A New MAU Vegas at Bellagio with Earlier Dates
This expansion coincides with MAU Vegas’ move to its new venue at Bellagio Las Vegas, May 4–6, 2027, featuring a reimagined format centered on focused thought leadership, executive-level dialogues, and increased networking opportunities.
Over the three days, discussions will tackle the forces transforming mobile — from AI and agents to app discovery, advertising and measurement, app economics and subscriptions, gaming, creators, commerce, product growth, and the increasingly interconnected future of apps, web, and emerging platforms.
The MAU community will again gather leaders from the globe’s top platforms, apps, brands, gaming firms, and mobile tech providers, with organizations like AppsFlyer as Presenting Sponsor, Adjust as Brand Experience Partner, and Apple, Google, Meta, Paddle, and Roku represented among more than 150 solution providers.
With a new venue, an enlarged industry network, and a redesigned programming approach, MAU 2027 rests on a core idea: the future of mobile should be defined by those building it.
Ceci Dadisman
MAU Vegas
+1 475-273-9585
email us here
Visit us on social media:
LinkedIn
Instagram
X
Other
