TITLE: Farmer with 1.2 million followers builds a TrueFlame kitchen and shows the real work behind it
CATEGORY: Business
SUMMARY: TrueFlame partners with farmer Josh Draper to build and document an outdoor kitchen on his North Carolina farm for his 1.2 million followers.
When a farmer with more than a million followers decides to let the world watch him build an outdoor kitchen from scratch, it says something about how much trust people place in real-world testing over glossy brochures. TrueFlame, the premium outdoor kitchen brand owned by AMD Direct, is betting that authenticity sells better than any spec sheet ever could.
Starting in March 2026, TrueFlame entered a multiyear partnership with Josh Draper, the farmer and content creator behind the Stoney Ridge Farmer channel. Draper is building a TrueFlame outdoor kitchen on his farm in Stoneville, North Carolina, and documenting the entire process for his combined audience of more than 1.2 million followers across YouTube and Facebook.
The build
Stoney Ridge Farmer follows the daily rhythm of life on Draper’s farm, nestled in the foothills of the Blue Ridge Mountains. His TrueFlame series walks viewers through every phase of the project: from the initial planning and layout stages, through installation, and culminating in the first cook.
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The kitchen brings together TrueFlame appliances and outdoor kitchen cabinetry from Stoll Industries. The lineup includes a 40-inch grill, a 30-inch griddle, a double side burner, a power burner, a farmhouse sink, and two 24-inch refrigeration units. Videos already published on the channel show the cabinetry and appliance installation, as well as the finished kitchen in action.
At Hardscape North America 2026
Draper also appeared with TrueFlame at Booth #25055 during Hardscape North America (HNA) 2026, which ran from Oct. 21-23 at the Kentucky Exposition Center in Louisville, Kentucky. He met with dealers, designers, and installers at the booth on Oct. 21 and returned the next morning to film a walkthrough of the TrueFlame lineup alongside a member of the AMD Direct sales team.
The walkthrough video is available at https://www.youtube.com/watch?v=HVOSt_zBCpI. The TrueFlame product introduction begins at the 3:05 mark.
“We worked hard with Josh to design the perfect outdoor kitchen for his working farm with our products,” said Kendall Bresser, marketing manager at AMD Direct. “Watching him put a TrueFlame kitchen to work on a farm tells people more about the product than a spec sheet can.”
“On a working farm, the kitchen has to hold up to how we actually live and cook,” said Draper. “I wanted people to see the real decisions along the way, and walking the TrueFlame lineup at HNA let me show folks what I look for up close.”
Draper’s TrueFlame series is available on the Stoney Ridge Farmer YouTube channel at youtube.com/@StoneyRidgeFarmer. TrueFlame grills, cooking accessories, storage, vent hoods, and AMD refrigeration are sold through authorized dealers. More information is available at trueflame.com.
About TrueFlame
TrueFlame is a premium outdoor kitchen brand dedicated to combining clean design with professional-grade performance. Backed by parent company AMD Direct, TrueFlame offers a wide range of outdoor appliances and components — including grills, side burners, AMD refrigeration, dry storage, trash and utility drawers, and island accessories — engineered for lasting quality and refined aesthetics. Designed for both professional installers and style-conscious homeowners, TrueFlame products empower people to create bold, beautiful outdoor kitchens with ease. For more information, visit www.trueflame.com.
About AMD Direct
AMD Direct, based in Huntington Beach, California, is a leading provider of premium outdoor living products. Founded in the early 2000s, the company offers high-quality barbecue grills, refrigeration, and storage solutions for outdoor kitchens. Its brands include Summerset Grills, TrueFlame, and Sunfire Grills. With a global distribution network, AMD Direct is committed to quality, innovation, and enhancing the outdoor living experience. For more information, visit www.amddirect.com.
Mirjam Lippuner
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Why it matters
In an era where consumers are bombarded with polished marketing, partnerships like this one prove that seeing a product endure the daily grind of a working farm carries more weight than any advertisement. For brands selling high-end outdoor gear, the credibility of a trusted creator may be the most effective sales tool yet.
