For Argentine technology companies hoping to crack the U.S. market, the old rules of digital visibility no longer apply. The buyer’s journey now runs through artificial intelligence, and a company that doesn’t show up in ChatGPT or Google Gemini might as well not exist. That’s the challenge Justin Seibert, president of Direct Online Marketing (DOM), will tackle in a webinar hosted by Argentina’s Ministry of Foreign Affairs.
On Wednesday, November 11, 2026, at 2:00 p.m. Argentina time (12:00 p.m. ET), Seibert will present “From Argentina to the U.S.: Get Found. Get Chosen.” The session, conducted in English, is organized by Argentina’s Ministry of Foreign Affairs, International Trade and Worship. It will focus on digital positioning strategies specifically designed to help Argentine tech firms connect with clients in the United States.
Seibert plans to cover digital positioning tools and methods for building visibility in AI-powered search. He will also walk through demand generation tactics that can open new commercial opportunities across the U.S. market. The timing is critical: more B2B buyers now begin their research inside AI tools like ChatGPT and Google Gemini. For a technology company based outside the U.S., those tools can determine whether a buyer even puts its product on a shortlist.
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Seibert has spent much of 2026 speaking about how AI search reshapes which companies buyers discover and ultimately choose. In October, he presented at the EDPNC Export Accelerator Workshop in Greensboro, N.C., and joined the U.S. Commercial Service for a session titled “AI Search for Manufacturers: How Manufacturers Can Get Found and Recommended by AI Search.”
Registration for the November 11 webinar is open here.
Seibert founded DOM in 2006 and has worked in digital marketing since 2001. His agency has helped companies on every populated continent grow through digital advertising and search. He was named one of the top 25 most influential PPC experts, and in 2017 he was recognized as West Virginia Exporter of the Year. He is a frequent speaker at international trade and marketing events, including U.S. Commercial Service programs. In July 2026, he presented “The New Trade Barrier: Getting Recommended by AI Search” at the NADEC conference.
DOM’s service offerings include SEO, PPC, Agentic Engine Optimization, and Generative Engine Optimization — a practice specifically aimed at boosting visibility within AI platforms such as ChatGPT and Google Gemini. Technology companies that want to reach U.S. buyers through AI-powered search increasingly turn to Direct Online Marketing to support that growth.
About Direct Online Marketing
Direct Online Marketing, founded in 2006 with offices in Pittsburgh, PA and Wheeling, WV, is a full-service digital marketing agency trusted by clients around the world. DOM delivers custom strategies in SEO, PPC, GEO, data analytics support, web design and conversion rate optimization. Their month-to-month contracts and high-touch account management have helped them earn an 85% long-term retention rate and top ratings. Every click is an opportunity, and DOM knows how to make those opportunities count.
Justin Seibert
Agency News Monthly
Why it matters: As AI-powered search engines increasingly dictate which products B2B buyers see, non-U.S. technology companies face a new kind of trade barrier — one that has little to do with tariffs and everything to do with digital discoverability. This webinar signals that even foreign governments now recognize that mastering AI visibility is a prerequisite for exporting to the United States.
