The new platform gives pets their own profiles, social feeds and communities, creating a social network where animals — not humans — are at the center of the experience.
MENLO PARK, Calif. — October 7, 2026 — Meta is expanding the idea of social networking in an unexpected direction with Petbook, a new social platform built around pets and the people who care for them.
Petbook takes the familiar idea behind Facebook and rebuilds it around animals.
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Instead of creating another profile for themselves, users create profiles for their pets. Dogs, cats, birds, rabbits, reptiles and other animals can have their own pages featuring their name, age, breed or species, photos, favorite activities and life updates.
Owners manage the accounts, but the pet remains the center of the profile.
Facebook, But for Pets
At its core, Petbook is designed to become a social graph for animals.
A golden retriever named Max could have a profile connected to dogs he regularly meets at the park. A cat could follow its littermates after they have been adopted by different families. Owners with the same breed could connect through dedicated communities and share photos, advice and milestones.
Petbook profiles are designed to act as digital timelines of an animal’s life.
Users can post puppy and kitten photos, birthdays, adoption anniversaries, trips, training milestones and everyday moments. Friends and family can follow individual pets rather than having those updates mixed into their owners’ regular social feeds.
Petbook will also feature communities centered around breeds, species, locations and interests.
Local groups could help owners discover pet-friendly parks, events and businesses, while larger communities could connect people caring for similar animals around the world.
AI Will Help Organize a Pet’s Life
Meta’s AI technology is expected to play a major role in the Petbook experience.
Computer vision can help recognize individual pets across uploaded photos, making it easier to organize years of pictures and videos into a single timeline.
Petbook could automatically surface memories from different stages of an animal’s life and help owners create albums, birthday posts and video compilations from their existing photos.
Owners could also interact with Meta AI while using Petbook to find old memories, discover nearby pet-friendly locations or get help organizing content.
A user might ask to see every picture of their dog as a puppy or create a collection showing how their cat has changed over the years.
Built Around Meta’s Existing Ecosystem
Petbook is designed to work alongside Meta’s existing platforms rather than replace them.
Pet owners could share Petbook posts across Facebook and Instagram while using their existing Meta accounts to manage their pets’ profiles.
That connection gives Petbook access to something most new social networks struggle to build — an existing network of friends, families and communities.
The platform also creates opportunities for the enormous global pet industry.
Pet food companies, veterinarians, shelters, groomers, trainers, pet insurance providers and pet-friendly businesses could eventually establish their own presence on Petbook and connect with relevant communities.
Giving Every Pet a Digital Home
Pet content has already become one of the most recognizable parts of social media.
Petbook takes that behavior and gives it a dedicated home.
Instead of animals simply appearing on their owners’ accounts, Petbook makes the animal the profile.
The pets have the pages.
The pets have the followers.
The pets have the friends.
The humans just manage the accounts.
For Meta, Petbook represents a simple idea — billions of people already share their pets online. Now those pets have a social network of their own.
Media Contact
Meta Communications
Petbook Media Relations
Menlo Park, California
About Petbook
Petbook is a social platform centered around pets and the people who care for them. The platform allows owners to create dedicated profiles for their animals, share memories, connect with other pet owners and participate in communities built around breeds, species, interests and locations.
