Live-fire cooking takes center stage this October as TAGWOOD brings the traditions of Argentine asado to a Texas ranch, giving attendees a hands-on look at the craft.
TAGWOOD is set to showcase the techniques of open-fire cooking at the 2026 Texas Open Fire Meat Up, scheduled for Oct. 24 at Quail Crossing Ranch in Hondo, Texas. As a sponsor of the event, the company will feature its premium grills to highlight the deep, smoky flavors and aromatic experience that define Argentine asado. Attendees will get a firsthand look at how managing the flames, maintaining the embers, and adjusting the distance between the food and heat source influence the final result, with experts on hand to explain the methods behind this long-standing culinary tradition. Through this demonstration, TAGWOOD aims to capture the essence of Argentine asado, emphasizing both the cooking techniques and the communal spirit of gathering around the fire.
The grill lineup spans multiple divisions of the company. TAGWOOD USA will bring one BBQ26SS and one BBQ02SS to Hondo, while TAGWOOD Europe contributes one BBQ26SS and one BBQ06SS, giving each team two grills to work with. A single BBQ23SS rounds out the five-grill setup in Melinda’s VIP area.
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The 2026 Texas Open Fire Meat Up is expected to draw cooking teams, professional chefs, and barbecue content creators for a day filled with live-fire demonstrations and unlimited tastings, running from 10 a.m. to 4 p.m. on Saturday, Oct. 24. Guests will have the opportunity to sample dishes prepared over open flames as teams go head-to-head in the People’s Choice and Judges’ Choice categories, blending public voting with formal presentations for the panel of judges.
TAGWOOD is extending an open invitation to existing grill owners as well as anyone curious about Argentine-style cooking to come by, meet the crew, and swap stories around the fire. For those who have yet to purchase a TAGWOOD grill, the team will be available to answer questions, showcase the features, and assist in selecting a model that fits their outdoor setup.
At the Meat Up, TAGWOOD’s grills will serve as a gateway to understanding the social experience at the heart of Argentine asado: coming together around the fire, watching the food cook slowly, and engaging in conversation. With the entire cooking process on display, visitors can learn how tending to the embers and raising or lowering the cooking grate help control the heat, making live-fire grilling feel more accessible to beginners. The setup encourages guests to stay awhile, ask questions, and consider how they might bring that same sense of togetherness to their own backyard gatherings.
Current TAGWOOD owners are especially encouraged to attend, meet the team, and share in the experience. Whether they have technical questions about their grill or simply want to trade cooking tips, the event offers a relaxed setting for in-person conversation. For prospective buyers, it’s a chance to watch the grills in action, get their questions answered, and determine which model aligns with their cooking preferences. Fans can also follow TAGWOOD on Instagram for event coverage and highlights from the day.
About TAGWOOD
TAGWOOD manufactures Argentine and Santa Maria live-fire grills and outdoor cooking accessories. Drawing on the Argentine asado heritage, its wood- and charcoal-fired grills make tending the fire an integral part of the gathering experience.
TAGWOOD, Argentine & Santa Maria Stainless Steel Live-Fire Grills.
Eduardo Romero
TAGWOOD
+1 786-376-7000
TAGWOOD Open Fire Tour
Why it matters: This event underscores how traditional cooking methods are finding new audiences through hands-on experiences, as brands like TAGWOOD bridge the gap between heritage techniques and modern outdoor living. For attendees, it’s a rare opportunity to see premium equipment in action and learn directly from the people who build it, potentially influencing their next backyard purchase.
