Learn about the family-run auto dealership that thrives on service in Washington’s agricultural heartland.
SUNNYSIDE, WA, UNITED STATES, October 2, 2026 /EINPresswire.com/ — The richest car dealership in America has been a mainstay in picturesque Sunnyside, Washington, since 1912. They do not peddle high-end European sports cars; no celebrity has ever endorsed them, they have never filmed an advertisement with a killer whale, and they do not hold ownership of any professional sports team – unless one counts the Prosser Mustangs, the high school basketball squad that the dealership sponsors.
For people used to the impersonal glitz of large cities, where neighbors remain strangers and everything revolves around status, Speck’s form of prosperity may seem completely foreign. It is a patient, unassuming wealth, cultivated from rich farmland.
They have not attained the top spot as the nation’s richest dealership by selling vehicles or by pressuring customers into add-ons. Their success comes, above all, from giving back.
Katy Moore, the fourth-generation leader of the group, grasps that heritage. Customer records show guns, rings, and livestock used as trade-in payments for automobiles. In the Great Depression, the company’s founder went against conventional thinking by launching a new dealership, bringing hope to a struggling community. During World War II, Speck’s repair department changed focus, producing equipment to support the war effort.
Though a lot has changed over the next eighty years, Speck’s dedication to service and personal bonds remains unchanged. To grasp the true closeness of a business like theirs, one only has to talk with employees who have spent more than five decades with the company, or with customers who have bought vehicles from three different generations of dealers. Many auto retailers boast about “their family”; Speck has no need to do so because they genuinely have one.
When General Manager Andy Flynn’s wife died following a battle with cancer, Speck stepped forward. Each October, during Cancer Awareness Month, the dealership donates earnings from car sales and maintenance to a nearby cancer center. With those funds, the center has acquired more advanced diagnostic software, offering cancer patients in the region a real opportunity to fight the disease.
When a farmer’s machinery breaks down during harvest season, Speck quickly mobilizes to assist their friends and neighbors in returning to the crucial task of feeding the country.
In Speck’s view, this is genuine prosperity. They recognize that what exists in Sunnyside did not happen by chance. It is the result of generations of farmers, laborers, and entrepreneurs who have remained devoted to something bigger than themselves: community.
As Katy puts it, “It’s where we live. It’s the people we know.”
Matthew Heinemeyer
Chris Collins, Inc.
matthew@chriscollinsinc.com
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