Instead of setting up a booth at a convention center, a coalition of Belgian furniture, lighting, and surface manufacturers is betting on a different kind of American entrance. From Nov. 11 to 13, they’ll gather architects and interior designers directly inside six showrooms across Santa Clara and Los Angeles for the first U.S. edition of Best of Belgium. The program, organized by the industry federation Fedustria, follows earlier editions in Paris and Milan.
This approach trades the typical trade-fair floor for a more immersive experience. Each event is centered around its host’s specialty, whether that’s outdoor living in Santa Clara or architectural lighting, decorative panels, and home cinema in Los Angeles. Visitors get to see the products in real spaces and talk directly with the people who design them, rather than browsing rows of booths.
“This initiative brings Belgian furniture and design, lighting and surface manufacturers together under one platform, creating a collective presence that goes beyond what individual brands can achieve on their own. Together, we can showcase the full breadth of Belgian design and craftsmanship and build relationships that would take a single brand year to establish independently,” said Kevin Snyders, director of Best of Belgium.
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The schedule kicks off Wednesday at TBS Design Gallery in Santa Clara, featuring Cosapots, Heatsail, Renson, Royal Botania, and Umbrosa. On Thursday the event moves to Los Angeles, beginning with breakfast at Delta Light’s Pacific Design Center showroom, followed by open days at Unilin, Tribù, and CINEAK. It wraps up Friday with a lunch at MADERA in the Arts District.
“Deltalight was born in Belgium, where light is treated as a building material. We want California architects to see what that means in a real space, and to talk with the team that designs it,” said Thomas Landrin, CEO of Deltalight.
Support for the program comes from Flanders Investment & Trade and the Consulate General of Belgium in Los Angeles, alongside TBS Design Gallery and DRUVEN.
“Our job is to help Belgian companies grow in the United States, and design is one of the sectors where Belgium has so much to offer, rooted in our rich heritage in fabrics and textiles. Best of Belgium puts these makers in the same room as the people who design and build California,” said Wouter Debeyne, Trade & Investment Commissioner at the Consulate General of Belgium in Los Angeles.
Event Details
Nov. 11 in Santa Clara · Nov. 12–13 in Los Angeles. Admission is free with registration at bestofbelgium.co/events. Interviews, previews, and high-resolution images are available to press on request.
About Best of Belgium
Best of Belgium is the international platform for Belgian design, led by Fedustria, the federation of Belgium’s textile, wood and furniture industries. bestofbelgium.co
María José Sandoval
Druven
press@druven.us
Why it matters: By bypassing the traditional trade-fair model, this collective debut signals a shift in how international design brands can break into the U.S. market. For California architects and designers, it offers rare direct access to European makers in settings that show exactly how their products work.
