During SiGMA Africa 2026, Upgaming engaged with operators, aggregators, and platform providers from the African iGaming sector and presented a portfolio featuring more than 20 mini games.
ZUG, SWITZERLAND, July 16, 2026 /EINPresswire.com/ — This marked Upgames' inaugural exhibition targeting the African market, providing the team an opportunity to connect with new partners, re-engage with established contacts, and gain deeper insights into the region's expanding iGaming industry.
Over the course of the exhibition, attendees visited Stand 125 to review the Upgames portfolio and explore potential collaborations. Discussions frequently centered on game integrations, content distribution, and future partnerships. Some visitors were already acquainted with Upgames and its mini games, while others encountered them for the first time.
At the event, Upgames showcased its entire range of mini games, featuring well-known titles like Dino and Aero. The company's newest offerings, Pandastic and Wingz, likewise drew considerable attention from operators seeking to enrich their platforms with fresh content.
During the three-day event, the team engaged with operators, aggregators, and technology providers currently scaling their operations across Africa. Numerous meetings progressed beyond initial introductions into in-depth conversations regarding future integrations and commercial prospects. Several of these dialogues are still ongoing following the exhibition.
The event also presented an unforeseen difficulty. On the second day, a fire erupted overnight at an adjacent stand to the Upgames booth, resulting in its total destruction. As a result, Upgames was unable to utilize its own stand and relocated its meetings to alternative spots within the venue. Despite this setback, the team persisted in holding meetings with partners and fulfilled its intended agenda.
In summary, SiGMA Africa proved to be a fruitful exhibition for Upgames, reinforcing the company's conviction that Africa represents a dynamic market with considerable growth opportunities. The team observed escalating demand for mini games and was able to forge connections with businesses aiming to broaden their game portfolio.
"SiGMA Africa gave us the opportunity to meet many companies that are actively growing in the region," said Harris Reynolds, Chief Marketing Officer at Upgaming. "We had many valuable conversations about our games, future integrations, and possible partnerships. We're excited to continue these discussions and work more closely with operators across Africa."
After the exhibition, Upgames will continue its engagement with the companies it connected with in Cape Town as it broadens its presence across the African market.
Nick Bailey
Upgames
+41 815510000
sales@upgaming.com
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