With under a month to go, TFG brings together top industry figures, professional athletes, and exceptional networking opportunities.
PLANO, TX, UNITED STATES, July 21, 2026 /EINPresswire.com/ — Anticipation is mounting as The Franchise Game 2026—one of the most vibrant franchise symposiums and trade expos in the country—prepares to make its return to Yum! Brands Headquarters in Plano, Texas, on Friday, August 14, 2026, with less than 30 days to go.
Marking its fourth year, The Franchise Game continues its core mission of lowering barriers to franchise ownership while supporting The Franchise Player’s objective of generating 500 new franchise owners by 2030 via education, valuable industry relationships, and direct exposure to franchise prospects. By uniting franchise executives, accomplished franchisees, lenders, legal professionals, vendors, and hopeful business owners, the occasion acts as a springboard for entrepreneurship, economic advancement, and building generational wealth.
Held at Yum! Brands Headquarters for the fourth straight year, The Franchise Game continues to draw strength from a valued collaboration with one of the globe’s largest restaurant corporations. The ongoing backing from Yum! Brands underscores a mutual dedication to broadening access to franchise ownership through learning, teamwork, and opportunity.
The event experience kicks off on Thursday, August 13, with an exclusive VIP Networking Reception at the renowned Cowboys Club at The Star in Frisco, Texas. Guests will enjoy an evening of connecting with franchise executives, entrepreneurs, investors, and sector leaders, alongside a guided tour of the Dallas Cowboys’ elite training facility—creating an unforgettable setting where valuable business ties are forged prior to the main conference day.
This year’s gathering will also feature members of the Professional Athlete Community (PAC), a group of active and former professional athletes deliberately exploring franchise ownership as a route to running a business, long-term wealth generation, and establishing a legacy. These high-achieving sports figures will join corporate professionals, entrepreneurs, and business leaders from around the nation to gain insights from some of the sharpest minds in franchising, picking up practical knowledge on choosing, funding, running, and growing profitable franchise enterprises.
“We are incredibly grateful for Yum! Brands and their continued partnership over the past four years,” said Tarji Carter, Founder and CEO of The Franchise Player and Co-Founder of The Franchise Game. “Their belief in our vision has helped us create an environment where aspiring entrepreneurs can learn directly from some of the most respected leaders in franchising, build meaningful relationships, and take confident steps toward business ownership.”
Attendees will hear straight from executives representing many of the nation’s most respected franchise brands while taking part in sessions addressing:
• Franchise ownership fundamentals
• What franchisors look for in qualified candidates
• Access to capital and funding strategies
• Franchise law and due diligence
• Franchise operations and leadership
• Non-traditional franchise development
• Real estate, construction, and marketing
• Strategic partnerships that accelerate growth
The Franchise Game 2026 is proudly supported by Yum! Brands, Amegy Bank, the International Franchise Association (IFA), Lola Beans, Dine Brands Global, Feng Cha, Red Bull, TikTok, Studio Pilates, Sonny’s BBQ, and Dominion Payroll. These organizations serve as strategic allies who share a dedication to widening access to franchise ownership and generating prospects for hopeful entrepreneurs across the country. Their backing plays a vital role in advancing The Franchise Player’s mission of helping create 500 new franchise owners by 2030.
The Franchise Game, founded by franchise industry veteran Tarji Carter (CEO, The Franchise Player), together with partners Dessie Brown Jr. (Director of Marketing, Feng Cha) and Daylon Goff (Founder, It’s Just Day – Strategic Consulting), has emerged as one of the franchise sector’s fastest-growing annual events by fostering authentic discussions, genuine connections, and practical opportunities that extend far beyond the conference day.
Registration is now open, but with under 30 days remaining until the start, attendees are urged to reserve their tickets while space is still available.
Event Details
VIP Networking Reception
Thursday, August 13, 2026
Cowboys Club at The Star
Frisco, Texas
The Franchise Game 2026
Friday, August 14, 2026
Yum! Brands Headquarters
Plano, Texas
For tickets, sponsorship opportunities, exhibitor information, and additional event details, visit www.franchisegamechanger.com.
For media inquiries, partnerships, or additional information, please contact:
Dessie Brown Jr.
Dessie.brown@gmail.com
Photos courtesy of The Anderson's Photography
Dessie Brown
LD Unlimited
email us here
Visit us on social media:
Instagram
