Drawing on more than two decades of video engineering expertise, the firm will attend IBC 2026 to explore the technical choices behind sophisticated OTT products.
When the worldwide media and entertainment sector convenes in Amsterdam this September, Oxagile will be among the participants at IBC 2026, taking place September 11–14 at RAI Amsterdam.
IBC is anticipated to bring together over 44,000 industry professionals from more than 170 countries, spanning broadcasting, streaming, content, and media technology. The event’s size is considerable, yet the depth of knowledge concentrated there is equally noteworthy. For a company whose work covers numerous layers of OTT offerings, IBC provides a distinctive chance to connect with many facets of the video ecosystem simultaneously — from the technologies enabling content delivery and playback to the platforms and business strategies built on them.
That same level of interconnection characterizes contemporary OTT development. A product may need to serve web, mobile, connected TVs, and set-top boxes, while also fitting into existing content infrastructure, playback technology, analytics, advertising, monetization, and third-party services. Oxagile’s custom OTT solutions treat these dependencies as components of a single product, enabling companies to launch new services or refine current ones around their specific technology stack, audience, and business model.
The Oxagile team attending IBC 2026 reflects an equally wide set of viewpoints:
– Sergey Marchuk – CTO & Co-Founder
– Oleg Stepanyuk – and Head of Delivery Partnership and Presales Engineering
– Igor Lasitski – Chief Partnerships Manager
– Anastasiia Nuzhna – Partnerships & Business Development Manager
Their conversations at IBC will draw on years of practical experience with OTT applications, video players, streaming infrastructure, content management, integrations, and performance tuning. Operating across these domains gives the team a sharp perspective on how technologies interact within a product, where engineering choices create dependencies, and what is required to keep an OTT service flexible as its technology and business needs evolve.
In Amsterdam, the team will engage with broadcasters, streaming companies, and technology providers tackling various aspects of the same challenge. The exchange is reciprocal: issues encountered in engineering projects can shape discussions at IBC, while market developments add fresh context to the products the company helps design and improve.
Attendees working on OTT products or planning new video projects can connect with the team at IBC2026 to talk about their initiatives and the engineering behind them.
About Oxagile
Oxagile is a custom software development and consulting firm with over 20 years of engineering experience. Founded in 2005 with an early emphasis on advanced streaming technology, the company has since supported more than 350 businesses in online video and streaming, AdTech, FinTech, AI, and other technology-driven sectors.
Arina Karatayeva
Oxagile LLC
+1 332-242-2402
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