For one week each October, New York’s Armory Show transforms the city into a global art hub — but this year, collectors didn’t have to choose between blue-chip fairs and landmark hospitality. MvVO ART SHOW 2026 turned the legendary Peacock Alley Corridor of the Waldorf Astoria New York into a contemporary art destination, and the response was immediate: nearly half of the works on display were acquired by collectors before the exhibition even closed.
Installation view, MvVO ART SHOW 2026, Peacock Alley Corridor, Waldorf Astoria New York. Foreground: Sonal Ambani, The Last Stamp (2026) (Photo credit: ©Anne Vandycke)
Maria van Vlodrop, Luigi Romanellio 2026 (Photo credit: ©Anne Vandycke)
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MvVO ART Exhibition at the Waldorf Astoria New York, Ellen Ball, Golden Hour, 2025 (Photo credit: ©Anne Vandycke)
MvVO ART Exhibition at the Waldorf Astoria New York, various sculptures (Photo credit: ©Anne Vandycke)
Contemporary Art presented by MvVO ART in partnership with Waldorf Astoria New York and Guerlain Wellness Spa
NEW YORK, NY, UNITED STATES, October 23, 2026 /EINPresswire.com/ — The debut collaboration between MvVO ART SHOW 2026 and Waldorf Astoria New York, with Guerlain as a third partner, unfolded throughout Armory week to what organizers describe as an outstanding success on every level. Beyond the well-attended opening reception, the corridor saw a continuous stream of collectors, media and VIP guests, alongside guided art experiences coordinated with the Guerlain Wellness Spa. The commercial response was especially pronounced: strong collector interest translated into the acquisition of nearly half of all works presented on the floor.
“Bringing MvVO ART SHOW to Waldorf Astoria New York was a wonderful way to connect artists, collectors and guests through art,” said Maria van Vlodrop, Founder and CEO of MvVO ART. “I’m grateful to our partners and thrilled by the response.”
“We were delighted to welcome MvVO ART SHOW 2026 to Waldorf Astoria New York. The exhibition brought a fresh cultural experience to Peacock Alley Corridor and our guests,” said Luigi Romaniello, Managing Director of Waldorf Astoria New York.
Works spanning contemporary painting, photography, sculpture and mixed media filled the corridor, placing MvVO ART’s roster of artists within one of New York City’s most storied destinations. The exhibition also featured two distinctive Guerlain pieces: a sculptural interpretation of Pêche Mirage by French artist Charles Pétillon, and the Shalimar 100th Anniversary bottle created by Franco-Brazilian featherwork artist Janaïna Milheiro.
A first partnership at an iconic address
Waldorf Astoria New York has been a fixture of New York City society for more than a century, serving as a beacon of elegance in the cultural capital. After a complete transformation led by architects Skidmore, Owings & Merrill, with interiors by Pierre-Yves Rochon, the property preserves the scale and beauty of its original Art Deco architecture while incorporating fresh contemporary furnishings.
The Guerlain collaboration operates through the Guerlain Wellness Spa at Waldorf Astoria New York, part of the LVMH portfolio, and underscores the brand’s longstanding legacy of artistic patronage.
Cadogan Tate served as the official art logistics partner.
The show continues on Artsy until November 30th, 2026
Until November 30th, 2026, collectors around the globe can explore the participating artists and purchase available works through the MvVO ART Artsy e-Gallery: https://bit.ly/4yAtDLV
Since 2018, MvVO ART has connected people through art, bringing contemporary artists to iconic settings including Sotheby’s, Times Square, Powerhouse Arts, the Oculus at the World Trade Center and the New York Stock Exchange. MvVO ART’s upcoming projects will be announced soon.
About MvVO ART:
MvVO ART is a New York-based contemporary art platform connecting people through art. Since its founding in 2018, it has grown into one of the largest and most engaged creative communities, working with more than 500 artists across disciplines. MvVO ART presents exhibitions in some of the world’s most iconic locations—including Sotheby’s, Times Square, Powerhouse Arts, the Oculus at the World Trade Center, and the New York Stock Exchange—creating a distinctive platform that bridges art, business, and culture. Through its exhibitions and strategic partnerships, MvVO ART provides a high-impact platform for artists and brands to engage with influential audiences in meaningful and culturally relevant ways. The organization also cultivates a growing collector ecosystem through initiatives such as The Collector Circle, an exclusive program that brings together collectors, curators, and artists through curated experiences and private events. By placing contemporary art within globally recognized, high-visibility environments, MvVO ART fosters creativity, elevates artists, and creates unique opportunities for collaboration, storytelling, and audience engagement across industries.
To learn more, visit www.mvvoart.com
Instagram: @mvvoart | LinkedIn: maria-van-vlodrop
About Waldorf Astoria New York:
Waldorf Astoria New York has been a fixture of New York City society for more than a century, earning its place as a beacon of sophistication and elegance in the cultural capital of the world. When the hotel opened in 1931, its grandeur led Hilton founder Conrad Hilton to declare the property “The Greatest of Them All.” Following a complete transformation led by renowned architects Skidmore, Owings & Merrill, with interior design by Pierre-Yves Rochon, the property retains the scale and beauty of its original Art Deco architecture, reimagined with fresh contemporary furnishings that pay homage to its heritage while ushering in a new era and building on Conrad Hilton’s vision. The 375-room hotel features some of Manhattan’s largest rooms and suites, embodying the spirit of New York. Above the hotel are 372 private residences, ranging from studios to four bedrooms, with interiors designed by Jean-Louis Deniot and access to 50,000 square feet of amenities. Hotel guests, residents, and visitors also have access to a holistic wellness program, including a state-of-the-art fitness center and Guerlain Wellness Spa, spanning 22,000 square feet. Culinary offerings include Lex Yard, a signature restaurant helmed by acclaimed Chef Michael Anthony; Peacock Alley, returning in partnership with renowned mixologist Jeff Bell; and Yoshoku, a Japanese dining experience. The property also features 43,000 square feet of modernized event space, including an opera-inspired Grand Ballroom.
For more information, visit www.waldorfastorianewyork.com
Instagram: @waldorfnyc | Facebook: Waldorf Astoria New York
About Guerlain Wellness Spa:
The 22,000-square-foot Guerlain Wellness Spa is the centerpiece of the hotel’s wellness offerings and officially opened on October 20, 2025. Designed by Wimberly Interiors, the spa blends contemporary style with Art Deco heritage and is the largest Guerlain Spa worldwide. Located on the hotel’s fifth floor, it features 16 treatment rooms, including two VIP double suites, a cryotherapy chamber, an infrared sauna and steam room, a Moroccan hammam, an arctic snow cave for specialized cold therapy, and three lounges. Guerlain Wellness Spa offers traditional services and holistic wellness programs built around four foundational pillars: nutrition, movement, sleep, and mindfulness. Its menu of exclusive treatments pays tribute to the hotel’s legacy while showcasing Guerlain’s expertise in French spa artistry, with bespoke facial and body treatments. The spa’s advanced technologies include Guerlain LongeviSkin®, a proprietary multi-action device that combines seven skincare technologies. Waldorf Astoria New York is the only Guerlain Wellness Spa location in the United States to house the device.
Norah Lawlor
Lawlor Media Group, Inc.
+1 212-967-6900
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**Why it matters:** The show’s sales record at a landmark venue signals that luxury hospitality and contemporary art can form a commercially viable partnership, not just a cultural one. With the online extension on Artsy, MvVO ART is also proving that the reach of a physical exhibition can be amplified well beyond the walls of a single hotel corridor.
