The Forbes-recognized AI leader Hema Dey will present a human-first AI playbook at North America’s exclusive invitation-only summit — scheduled for September 9 and 10 in Vancouver.
The conversation in most boardrooms has been about what AI can do instead of people. The more important conversation is what becomes possible for people when AI handles what was holding them back. ”— Hema DeyANAHEIM, CA, UNITED STATES, July 20, 2026 /EINPresswire.com/ — Iffel International Inc. has revealed that Hema Dey, a Forbes Top 5 AI Leader, Founder and CEO of Iffel International Inc., and Amazon bestselling author of The AI Translator, will serve as a Featured Keynote Speaker at the TruNorth AI Leadership Summit in Vancouver, Canada, happening September 9 and 10, 2026 at the Robert H. Lee Alumni Centre.
Dey has additionally received recognition as one of TruNorth AI's 50 Founding Leaders — the community's top honor, limited to a permanent elite circle of AI pioneers actively influencing the development of large-scale, human-centric, responsible AI — and has recently been granted the Power Contributor title within the TruNorth AI ecosystem.
Dey will present the keynote titled "From Threat to Translator: The Human-First Playbook for AI at Scale — Ethical Frameworks for AI That Elevate Careers," based on the foundational concepts of The AI Translator and her nearly 30 years of experience growing companies domestically and internationally in law, healthcare, manufacturing, and professional services.
About the Session
This keynote tackles one of the most critical issues enterprise AI leaders currently face — implementing artificial intelligence at scale while safeguarding the human judgment, ethical responsibility, and career progression that organizations require for sustained growth.
Dey's presentation introduces the 4 Vs Framework — Visibility, Validity, Veracity, and Values — as a governance and deployment model for enterprise AI that enhances human potential instead of substituting it. The talk illustrates how the Translator Archetype — the link connecting human expertise with machine intelligence — is becoming the essential function in AI-driven organizations, and how leaders can deliberately cultivate that capacity throughout their teams.
Dey will also explore how the traditional marketing mix — the 4 Ps of Product, Price, Place, and Promotion — merges with AI-powered strategy in today's enterprise, giving leaders a practical guide to navigating the intersection of classic business principles and the requirements of the AI era.
"The conversation in most boardrooms has been about what AI can do instead of people," said Dey. "The more important conversation is what becomes possible for people when AI handles what was holding them back. This session is the practical playbook for having that conversation at scale — with the ethical governance framework that makes it stick."
About TruNorth AI Leadership Summit
The TruNorth AI Leadership Summit is a global, invitation-only series for senior AI leaders steering responsible, sovereign enterprise AI deployment. The North America leg kicks off the world tour in Vancouver, bringing together 300 senior leaders from enterprise, government, academia, and venture capital — including CIOs, Chief AI Officers, AI founders, policymakers, researchers, and investors. The summit's keynote lineup features Tiffani Bova, Chief Strategy and Research Officer at The Futurum Group and Wall Street Journal bestselling author, and Sandy Carter, Chief Business Officer at Unstoppable Domains and former AWS and IBM executive. Sponsoring organizations include TELUS, Microsoft, KPMG, Amazon, and the Government of British Columbia.
Book Signing at TruNorth
Dey will host a book signing for The AI Translator during the summit. The AI Translator launched as the number one Amazon bestseller in Global Marketing, Web Marketing, and E-Commerce on June 10, 2026 and continues to be a top new release in Global Marketing.
About Hema Dey
Hema Dey serves as Founder and CEO of Iffel International Inc., a Forbes Top 5 AI Leader, Bestselling Author, Fractional CMO, and Chief AI Officer. Born and raised in Malaysia, Dey built her corporate career in New Zealand's technology sector before establishing Iffel International Inc. in 2006. She earned a Bachelor of Business Administration from Lincoln University in Christchurch, New Zealand. Dey is an award-winning business strategist, marketer, and business development specialist who has expanded companies both within the United States and internationally over the last three decades, operating her own digital marketing agency for the past 20 years and continuing to grow. Iffel International offers strategic planning to help small and mid-sized businesses adapt in the AI era, along with turnkey deployment of Agentic AI solutions and systems designed for timely execution — enabling companies to adjust, compete, and thrive.
Event Details
WHAT: TruNorth AI Leadership Summit — North America
WHEN: September 9 and 10, 2026
WHERE: Robert H. Lee Alumni Centre, Vancouver, British Columbia, Canada
REGISTRATION: trunorthai.ca
Hema Dey
Iffel International Inc.
+1 (949) 779 6442
admin@iffelinternational.com
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