Forbes AI Leader Hema Dey to Deliver Human-First AI Playbook at North America's Premier Invite-Only Summit — September 9 and 10, Vancouver
The conversation in most boardrooms has been about what AI can do instead of people. The more important conversation is what becomes possible for people when AI handles what was holding them back. ”— Hema DeyANAHEIM, CA, UNITED STATES, July 20, 2026 /EINPresswire.com/ — Iffel International Inc. confirmed today that Hema Dey, a Forbes Top 5 AI Leader, Founder and CEO of Iffel International Inc., and Amazon bestselling author of The AI Translator, will serve as a Featured Keynote Speaker at the TruNorth AI Leadership Summit in Vancouver, Canada, scheduled for September 9 and 10, 2026 at the Robert H. Lee Alumni Centre.
In addition, Dey has been named one of TruNorth AI's 50 Founding Leaders — the highest honor from the TruNorth AI Leadership Community, reserved for an exclusive, permanently capped group of AI pioneers actively shaping the future of human-centric, responsible AI at scale — and has recently achieved the Power Contributor designation within the TruNorth AI ecosystem.
Dey will present the session titled "From Threat to Translator: The Human-First Playbook for AI at Scale — Ethical Frameworks for AI That Elevate Careers," based on the core framework of The AI Translator and her nearly 30 years of experience growing companies domestically and internationally across law, healthcare, manufacturing, and professional services.
About the Session
This session tackles one of the most urgent challenges facing enterprise AI leaders today — how to implement artificial intelligence at scale while maintaining the human judgment, ethical accountability, and career mobility that organizations rely on for sustained growth.
Dey's keynote presents the 4 Vs Framework — Visibility, Validity, Veracity, and Values — as a governance and deployment model for enterprise AI that enhances human capability instead of replacing it. The session illustrates how the Translator Archetype — the bridge connecting human expertise with machine intelligence — is emerging as the most vital role in AI-enabled organizations, and how leaders can intentionally cultivate that capacity across their teams.
Dey will also explore how the traditional marketing mix — the 4 Ps of Product, Price, Place, and Promotion — merges with AI-driven strategy in the modern enterprise, giving leaders a practical framework for navigating the intersection of classic business principles and the demands of the AI era.
"The conversation in most boardrooms has been about what AI can do instead of people," said Dey. "The more important conversation is what becomes possible for people when AI handles what was holding them back. This session is the practical playbook for having that conversation at scale — with the ethical governance framework that makes it stick."
About TruNorth AI Leadership Summit
The TruNorth AI Leadership Summit is an invite-only global series for senior AI leaders driving responsible, sovereign enterprise AI deployment. The North America series launches the global tour in Vancouver, bringing together 300 senior leaders from enterprise, government, academia, and venture capital — including CIOs, Chief AI Officers, AI founders, policymakers, researchers, and investors. The summit keynote lineup includes Tiffani Bova, Chief Strategy and Research Officer at The Futurum Group and Wall Street Journal bestselling author, and Sandy Carter, Chief Business Officer at Unstoppable Domains and former AWS and IBM executive. Sponsors include TELUS, Microsoft, KPMG, Amazon, and the Government of British Columbia.
Book Signing at TruNorth
Dey will host a book signing for The AI Translator at the summit. The AI Translator debuted as the number one Amazon bestseller in Global Marketing, Web Marketing, and E-Commerce on its June 10, 2026 launch date and continues to be a top new release in Global Marketing.
About Hema Dey
Hema Dey is the Founder and CEO of Iffel International Inc., a Forbes Top 5 AI Leader, Bestselling Author, Fractional CMO, and Chief AI Officer. Born and raised in Malaysia, Dey built her corporate career in the technology sector in New Zealand before founding Iffel International Inc. in 2006. She holds a Bachelor of Business Administration from Lincoln University in Christchurch, New Zealand. Dey is an award winning business strategist, marketer, and business development specialist who has grown companies both domestically in the United States and internationally for the last 30 years, owning her own digital marketing agency for the last 20 years and growing. Iffel International provides strategic planning to help small and mid-sized businesses pivot in the AI era, alongside turnkey deployment of Agentic AI solutions and systems designed for timely execution — enabling companies to adapt, compete, and grow.
Event Details
WHAT: TruNorth AI Leadership Summit — North America
WHEN: September 9 and 10, 2026
WHERE: Robert H. Lee Alumni Centre, Vancouver, British Columbia, Canada
REGISTRATION: trunorthai.ca
Hema Dey
Iffel International Inc.
+1 (949) 779 6442
admin@iffelinternational.com
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