MD, UNITED STATES, August 7, 2026 /EINPresswire.com/ — The Hotel Electronic Distribution Network Association (HEDNA) is pleased to announce that its Global Distribution Conference will make a comeback, scheduled for September 15–17, 2026, at the well-known Altis Grand Hotel in Lisbon, Portugal. This premier event from HEDNA assembles the experts who influence how accommodations are booked, sold, and settled. Across three days, hoteliers, technology vendors, OTAs, GDSs, payment firms, and advisors examine the evolution of hotel distribution, online commerce, and payment systems.
The 2026 agenda focuses on what occurs when discovery shifts. With AI-powered search altering the route to booking, the sessions explore what this transformation means for direct reservations, content and data accuracy, partnerships with intermediaries, and the legal and financial structures that support it all.
Conference Highlights Include:
• When Discovery Changes – A linked series on the zero-click guest, new discovery habits, competing for direct bookings, and why travel keeps becoming easier for travelers and more intricate for everyone else.
• Legal Fireside: Pricing, Privacy & AI – The new regulations reshaping global hospitality, featuring Bartholomäus Regenhardt – Cooley LLP.
• Content, Standards and Data Quality – When visibility hinges on data quality, along with standards, best practices, and maintaining relevance.
• Power Brokers, Partners or Disruptors – A two-part examination of the current roles of B2B intermediaries and OTAs.
• Global Pulse – Demand changes, consumer patterns, and factors that will influence the industry.
• What Didn’t Work: Failed Experiments in Distribution – An honest review of what the industry has attempted and abandoned.
• HEDNA U and Interactive Workshops – The in-person fundamentals of distribution course, plus pre-conference workshops and hospitality suites.
Outside the main stage, the HEDNA Lounge, welcome reception, and evening networking events sustain discussions, gathering the entire distribution value chain in one location. Attendees depart with actionable insights to enhance their distribution strategies and commercial outcomes.
Industry Leadership Perspective
“The speed of change in discovery has surpassed what any single company can address alone. This is why distribution experts have never been more essential and is the reason we gather,” stated Lisa Murphy, HEDNA President. “In Lisbon, HEDNA is uniting the full value chain in one space to get ready for what lies ahead.”
Registration
For additional details and to sign up for the conference, please visit hedna.org/hedna-lisbon-2026. For media questions or sponsorship opportunities, contact info@hedna.org.
About HEDNA: HEDNA is committed to advancing hospitality distribution via collaboration and knowledge exchange. With a worldwide membership, HEDNA offers a forum for the hospitality industry to create and implement innovative solutions for distribution challenges.
Jennifer Thornton
HEDNA
+1 443-640-1085 x1151
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