Feline enrichment brand claims LAUNCH Pitch Competition title, “Rookie of the Year” honor, adds nearly 40 retail accounts, and widens distribution reach.
“SuperZoo was a week of real-time business change, with great retailer and distributor response and two industry awards. Buyers saw why Purrsuits is unique and the chance to innovate in the cat aisle.”— Carrie Van Wert, Founder and CEO of Giddy KittyEDEN PRAIRIE, MN, UNITED STATES, September 8, 2026 /EINPresswire.com/ — Giddy Kitty, the feline enrichment brand behind the Purrsuits® interactive toy-and-treat system, departed SuperZoo 2026 carrying substantial new momentum across retail, distribution, industry accolades, and media exposure.
At the Las Vegas event, Giddy Kitty brought on close to 40 new retail partners, formed a fresh distribution alliance, and sparked interest from retailers and collaborators in Canada and Europe. The emerging brand also engaged with more than 50 media representatives, content creators, and influencers, building a robust pipeline of post-show possibilities.
Two prominent industry recognitions highlighted the week. Founder and CEO Carrie Van Wert took home the LAUNCH Pitch Competition, staged by World Pet Association and Purina after delivering a live pitch for Giddy Kitty at SuperZoo. The brand also earned an inaugural Pet Boss Nation Trade Show Award as “Rookie of the Year,” determined by pet retailer votes, adding further industry endorsement to its surging momentum.
“SuperZoo was one of those weeks where you could actually feel the business changing in real time,” said Carrie Van Wert, Founder and CEO of Giddy Kitty. “From the incredible response from retailers and distributors to winning two industry awards, the week exceeded our expectations. Buyers immediately understood what makes Purrsuits different and saw the opportunity to bring greater innovation to the cat aisle. This truly feels like the year of Giddy Kitty.”
Giddy Kitty’s Purrsuits® enrichment system connects interactive play with an earned treat reward, crafting an experience inspired by cats’ natural instincts to hunt, chase, play, and earn rewards. The system pairs durable enrichment products with a replenishable treat component to promote physical activity, mental stimulation, and sustained engagement.
SuperZoo also generated considerable media momentum for the brand, including an interview on BSM Partners’ Barking Mad podcast, two features in PETS+, inclusion in the SuperZoo Show Daily, and discussions with leading pet and consumer media for upcoming editorial coverage.
Following the show, Giddy Kitty is concentrating on supporting its expanding retail network, widening pet specialty distribution, advancing international and larger retail opportunities, and continuing to develop the Purrsuits® platform.
“We started Giddy Kitty because cats and cat parents deserve more innovation,” added Van Wert. “The response at SuperZoo reinforced just how much opportunity there is to elevate feline enrichment. We left Las Vegas with new customers, new partners, and even more conviction that Giddy Kitty will help define what the next generation of the cat aisle looks like.”
For more information about Giddy Kitty and Purrsuits®, visit GiddyKitty.com.
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About Giddy Kitty
Giddy Kitty is a feline-focused pet brand committed to developing innovative products that enrich the lives of cats and the people who love them. Its Purrsuits® enrichment system merges interactive toys and treats to tap into cats’ natural instincts to hunt, chase, engage, and earn rewards.
Founded by entrepreneur and lifelong cat advocate Carrie Van Wert, Giddy Kitty is on a mission to deliver greater innovation, engagement, and joy to the feline category.
For more information, please visit GiddyKitty.com.
Charli DeMent LeGette
Propel Communications
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