Evangelion Series 30th Anniversary Collaboration × Gravity. Mobius
Sakura Festival" Kimono Bottle Wrap
PETTA
Keniamarilia brand bag
American buyers will be introduced to traditional crafts, stationery, and household goods. Most of these items are not yet sold in the U.S. market.
MINATO-KU, TOKYO, JAPAN, July 27, 2026 /EINPresswire.com/ — STANDAGE Inc. (based in Minato-ku, Tokyo; President & CEO: Akinori Adachi) is set to take part in NY NOW Summer 2026 at the Jacob K. Javits Convention Center in New York from August 2 to 4, 2026. At the event, the company will showcase offerings from eleven Japanese enterprises to buyers based in the United States and around the globe. STANDAGE will facilitate product presentations and business conversations at its booth, with the goal of fostering cross-border partnerships.
NY NOW is a wholesale marketplace spanning multiple days, where both established and emerging brands connect with buyers in the gift, lifestyle, home, jewelry, and accessories categories. The Summer 2026 edition will be held on a single, connected exhibit floor at the Javits Center.
Many Japanese businesses produce unique goods and demonstrate high-level craftsmanship, yet they often struggle to enter foreign markets alone due to restricted distribution channels and the intricacies of trade, export, and local business growth. STANDAGE aids these Japanese companies by merging trade operations with direct market development support.
Event Overview
Event
NY NOW Summer 2026
Dates
August 2 (Sun) – 4 (Tue), 2026
Hours
August 2-3: 9:00 a.m.-6:00 p.m.; August 4: 9:00 a.m.-5:00 p.m.
Venue
Jacob K. Javits Convention Center, 429 11th Avenue, New York, NY 10001
Exhibit Hall
Hall 3B
Booth
Booth #3805
Organizer
NY NOW
Exhibitor
STANDAGE Inc. (presenting ten Japanese companies)
Official Website
https://nynow.com/market/
The Eleven Participating Japanese Companies
Below is the list of companies taking part.
1. Obun Printing Co., Inc.
Product to be featured: Notebook-style whiteboard – nu board
Obun Printing's core advantage lies in its sophisticated value-added printing capabilities, which enabled the creation of erasable paper technology and the innovative, Made in Japan nu board.
2. FUJI JYUNYAKU Co., Ltd.
Product to be featured: 5’Off Gel Remover
A gel nail product line built on the expertise of a chemical manufacturer with more than six decades of experience. The firm is presenting its acetone-free gel remover at this show, a patent-registered formula that reduces harm to nails and skin.
3. Bonz Communication
Products to be featured:
Evangelion Series 30th Anniversary Collaboration × Gravity. Mobius
Established in 2015, BONZ Communication Co., Ltd. conceived the Evangelion 30th Anniversary × Gravity. Mobius collaboration initiative and created the items in cooperation with DAREWORKS. BONZ also functions as DAREWORKS’ authorized distributor in Japan, delivering sales, after-sales service, market development, and branding assistance.
4. Green Tea Tsuchiyama Agricultural Cooperative
(Presented by Bonz Communication)
Products to be featured: Premium Single-Origin Japanese Matcha — Gunroku, Honai, Geppaku, and more
Located in Koka City, Shiga Prefecture, Green Tea Tsuchiyama Agricultural Cooperative produces premium single-origin Japanese matcha for both B2B and B2C markets. At NY NOW, the cooperative will display a broad array of ceremonial, premium, and culinary-grade matcha, from retail tins to bulk formats, as well as OEM and private-label options for global partners.
5. STEP BONE CUT Co., Ltd.
Products to be featured: SBCP Mineral mist +n
Built around its patented ‘Skeletal Correction 3D Cut’ method, the company runs hair salons, manages academies in Japan and overseas, and develops and markets the hair and skincare brand ‘SBCP (STEP BONE CUT PRODUCTS)’.
6. Ax Inc.
Products to be featured: Children’s Clothing-Ceremony dress set-
A full-service creative agency operating in three primary business areas: Sales Promotion (SP), Advertisement planning and production, and Web Design and system development.
7. Fujiki crafts Industry Co., Ltd.
Products to be featured: Sakura Festival" Kimono Bottle Wrap
"Fujiki crafts Industry Co., Ltd is a company headquartered in Yame City, Fukuoka Prefecture, involved in the production and wholesale of traditional crafts, including seasonal festival dolls and Bon lanterns.
8. LABOT Co., Ltd.
Products to be featured: BAG-STORAGE CHAIR “Robe”
LABOT Co., Ltd. is a Japanese furniture manufacturer that focuses on creative commercial seating solutions. The firm is most recognized for its “BAG-STORAGE CHAIR” series, which is designed to boost customer comfort and space efficiency in cafés, restaurants, hotels, and other hospitality settings.
9. Wakabayashi Butsugu Co., Ltd
Products to be featured: “THE URUSHI”- Cutlery Set-
A long-standing manufacturer of Buddhist altars and fittings based in Kyoto, established in 1830. The company nurtures and polishes its craftsmanship, passing it on to future generations.
10. Watomi Co., Ltd.
Products to be featured: PETTA
Watomi Co., Ltd. is a Japanese manufacturer and retailer of traditional footwear, such as geta, zori, setta, sandals, and specialized wooden goods. All products highlight Japanese craftsmanship and are primarily Made in Japan.
11. Act Co., Ltd.
Products to be featured: Tenugui
Founded in 1919 with more than a century of history. A top-tier textile manufacturer and wholesaler that provides high-end linens for 5-star hotels, industrial towels, and plans and produces proprietary traditional Japanese "Tenugui" and cloth-based everyday items. At this exhibition, Act Co., Ltd. is also presenting the Keniamarilia brand, which offers unique bags made from carefully chosen vintage Japanese kimono fabrics.
About STANDAGE Inc.
Established in March 2017, STANDAGE Inc. operates under the vision of "creating a world where all countries have equal access to everything." The company develops and offers blockchain-based trade settlement and logistics DX systems, while also aiding Japanese small and medium-sized enterprises in their export efforts. With a staff largely recruited from Japan's major trading houses, STANDAGE facilitates the overseas growth of a wide variety of products, including food, sake, supplements, medical devices, and materials. Through its U.S. subsidiary STANDAGE US Inc. (Beaverton, Oregon), the company backs market expansion in North America.
https://standage-inquiry-lp.netlify.app/
Media Contact
STANDAGE Inc. – Public Relations
Email: pr@standage.co.jp / Tel: +81-3-6435-3371
Susumu Kageyama
Standage Inc.
kageyama-s@standage.co.jp
