When a disease hides in plain sight, doctors need more than textbook facts to spot it. That’s the thinking behind a virtual reality program from Woven Health Collective that just snagged top honors in health care marketing.
Recognition from Modern Healthcare and Ad Age highlights an immersive approach to helping health care professionals recognize ATTR-CM
VR gave us a way to make those connections tangible, with every creative choice designed to help clinicians see the larger clinical picture.”— Dennis Leahy
Woven Health Collective has won a 2026 Healthcare Marketing Impact Award Gold for “From Clues to Clarity: Recognizing ATTR-CM,” a virtual reality experience created for BridgeBio. Presented by Modern Healthcare and Ad Age, the Technology-Driven Campaign of the Year award recognizes strategic, creative, and results-driven health care marketing and communications.
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The program brings together scientific understanding, creative storytelling, and immersive technology to help health care professionals explore the experience of a patient living with undiagnosed transthyretin amyloid cardiomyopathy, or ATTR-CM. Through a patient’s perspective, the experience connects symptoms that can be difficult to recognize when considered separately. For many clinicians, these symptoms—like fatigue, shortness of breath, and swelling—might seem unrelated until a VR headset places them inside the patient’s daily reality.
“Effective health care communication requires more than presenting information. It requires finding a way to make that information meaningful to the people who need it,” said Jeanne Martel, CEO and Founder of Woven Health Collective. “This recognition celebrates what becomes possible when science, creativity, and technology work together around a clear educational purpose.”
Developed in four months, the experience combines motion-capture animation, visual and audio cues, and subtle haptic feedback to bring the patient’s perspective to life. It was introduced internally to BridgeBio’s field force before reaching HCP audiences at the Heart Failure Society of America and American Heart Association Annual Scientific Meeting 2026. The program generated approximately 100 unique, in-depth engagements across key conferences, indicating that immersive technology can hold the attention of busy medical professionals.
“We wanted clinicians to encounter familiar symptoms from an unfamiliar perspective,” said Dennis Leahy, Chief Creative Officer of Woven Health Collective. “The creative idea was to bring individual symptoms together through the patient’s story. Virtual reality gave us a way to make those connections tangible, with every creative choice designed to help clinicians see the larger clinical picture.”
The award recognizes a program designed to make complex disease education more engaging and to encourage health care professionals to consider how individual symptoms may form a larger clinical picture. It underscores a growing trend in medical training: using virtual environments to bridge the gap between textbook knowledge and real-world diagnosis.
Learn more about Woven’s creative and technological capabilities at: https://www.wovenhc.com.
Vin Keane
Woven Health Collective
+1 970-389-7552
Why it matters: As rare diseases like ATTR-CM often go undiagnosed because symptoms mimic common conditions, tools that help doctors connect the dots can save lives. This award signals that the health care industry is betting on immersive technology—not just for patient education, but as a serious diagnostic training aid for clinicians.
