The ninth China International Import Expo (CIIE) in Shanghai is drawing global food innovators, and this year a Canadian company is betting that a pantry staple with a roasted twist will win over Chinese consumers. BIOPEP, a Canadian firm, is exhibiting its golden flaxseed powder at the expo, which runs from November 5 to 10, 2026, at the National Exhibition and Convention Center (Shanghai). The company is part of the Canada agri-food exhibition area, joining the Saskatchewan provincial delegation to introduce what it calls a food that blends natural nutrition with a roasted aroma.
On the exhibition floor, the BIOPEP booth features clear signage highlighting the “READY TO EAT” message and everyday meal occasions, aiming to position the product as a convenient addition to daily diets.
Exhibition staff are presenting a package of BIOPEP milled golden roasted flaxseed powder, emphasizing its simplicity for consumers and channel partners alike.
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Canadian golden flaxseed powder brings nutrition and a gently roasted flavour to everyday meals
Flaxseed is widely valued for its nutritional profile, yet taste and convenience also determine whether it fits into daily meals. BIOPEP golden flaxseed powder is made from Canadian golden flaxseed, processed in Canada and exported to China in original Canadian packaging. The product uses a patented roasting process. According to brand product materials, low-temperature roasting is intended to help retain the flaxseed’s natural nutrition while developing a mild roasted-nut aroma, giving consumers another practical option for everyday use.
Nutritional characteristics of the powder include plant-sourced omega-3 fatty acids as alpha-linolenic acid (ALA), together with dietary fibre, plant protein and lignans — constituents commonly associated with flaxseed. For consumers who plan everyday meals carefully, the product can serve as a nutritious food ingredient and as a simple way to add roasted flavour at the table.
The powder is ready to eat and does not require further heating. It can be stirred into yogurt or oatmeal at breakfast, mixed into milk, sprinkled over salads, or incorporated into bread, cookies and other baking recipes.
On the exhibition floor, the BIOPEP booth is displaying 425 g bags labelled Milled Golden Roasted Flax, with a READY TO EAT message emphasizing convenient daily use. The booth forms part of the wider Canada agri-food presentation at this year’s expo.
By taking part in CIIE, BIOPEP aims to help more Chinese consumers and business partners discover Canadian golden flaxseed — for the nutrition it contains and for the natural aroma roasting brings.
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About BIOPEP
BIOPEP is a Canadian company that offers golden flaxseed powder made from Canadian golden flaxseed and processed in Canada. The company exhibits in China to introduce the product to consumers and trade partners.
Eric
biopep industrial international co.,ltd
eric@biopep.ca
Why it matters: As Chinese consumers increasingly seek functional foods that fit into busy lifestyles, BIOPEP’s entry at CIIE highlights a growing market for convenient, nutrient-dense ingredients. The patented roasting process could set a new standard for how flaxseed is marketed as a daily meal enhancer rather than just a health supplement.
