Uncover the story of a family-run dealership thriving through service in Washington’s agricultural heartland.
SUNNYSIDE, WA, UNITED STATES, October 2, 2026 /EINPresswire.com/ — Since 1912, the richest auto dealership across America has been a staple of peaceful Sunnyside, Washington. Their inventory does not include high-end European sports vehicles; no celebrity has ever promoted them, they’ve never filmed an ad featuring a killer whale, and they lack ownership of any professional sports franchise—unless sponsoring the Prosser Mustangs, a high school basketball team, qualifies.
To those used to the impersonal showiness of large cities, where neighbors remain strangers and everything revolves around status, the kind of prosperity Speck’s possesses may seem completely foreign. It is a patient, modest fortune, cultivated from rich farmland.
Their status as the nation’s richest dealership hasn’t been achieved through vehicle sales or pressuring customers with add-ons. Their success stems, above all, from giving back.
Katy Moore, the fourth-generation leader of the group, grasps that heritage. Customer payment records include guns, rings, and livestock used as deposits on cars. During the Great Depression, the group’s founder went against common practice by launching a new dealership, bringing hope to a struggling community. In World War II, Speck’s service department changed focus, producing equipment to support the war effort.
Although much has evolved over the last 80 years, Speck’s dedication to service and personal bonds has stayed constant. To grasp the true closeness of a business like theirs, you only need to talk to employees who’ve remained with the firm for over half a century, or to customers who’ve bought vehicles from three different dealership generations. Many auto retailers boast about “their family”; Speck doesn’t have to because they genuinely have one.
Following General Manager Andy Flynn’s wife’s death after a cancer fight, Speck provided support. Each October, during Cancer Awareness Month, the dealership directs earnings from car sales and service to a nearby cancer center. This funding has enabled the center to acquire better diagnostic tools, offering local cancer patients a real opportunity to fight the disease.
When a farmer’s machinery breaks down during harvest season, Speck quickly assists their friends and neighbors in getting back to the vital task of feeding the country.
In Speck’s view, this represents true prosperity. They recognize that what exists in Sunnyside didn’t happen by chance. It results from generations of farmers, workers, and business owners who have maintained a dedication to something larger than themselves: community.
As Katy expresses it, “It’s where we live. It’s the people we know.”
Matthew Heinemeyer
Chris Collins, Inc.
matthew@chriscollinsinc.com
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