Uncover the family-run dealership thriving through service in the heart of Washington’s farming region.
SUNNYSIDE, WA, UNITED STATES, October 2, 2026 /EINPresswire.com/ — The richest auto dealership in the United States has been a mainstay in the peaceful town of Sunnyside, Washington, since 1912. They do not deal in high-end European sports cars; no celebrity endorsements, no commercials featuring orcas, and no ownership of a sports team—unless one counts the Prosser Mustangs, the high school basketball team they sponsor.
To people used to the anonymous glitz of large cities, where neighbors are strangers and everything is about status, Speck’s kind of wealth might seem completely foreign. It is a patient, humble wealth, nurtured from fertile soil.
They did not achieve the title of richest dealership in the country by selling automobiles or pressuring customers with add-ons. They succeed primarily through contribution.
Katy Moore, the fourth-generation owner of the group, understands that heritage. Customer records show guns, rings, and cattle used as down payments on vehicles. During the Great Depression, the group’s founder went against conventional wisdom by opening a new dealership, instilling hope in a devastated community. In World War II, Speck’s service department retooled to manufacture equipment for the war effort.
Although much has changed over the past 80 years, Speck’s dedication to service and connection remains unchanged. To grasp the genuine closeness of a business like theirs, one need only talk to employees who have worked there for over half a century, or customers who have bought cars from three generations of dealers. Many dealerships boast about “their family”; Speck does not need to because they truly have one.
When General Manager Andy Flynn lost his wife to cancer, Speck stepped in. Each October during Cancer Awareness Month, the dealership directs proceeds from car sales and service to a local cancer center. With those funds, the center has acquired more advanced diagnostic software, giving area cancer patients a fighting chance.
When a farmer’s machinery breaks down during harvest, Speck quickly mobilizes to help their friends and neighbors return to the vital work of feeding the country.
In Speck’s view, this is what genuine wealth looks like. They recognize that what exists in Sunnyside is no accident. It results from generations of farmers, workers, and businesspeople who have maintained a commitment to something larger than themselves: community.
As Katy puts it, “It’s where we live. It’s the people we know.”
Matthew Heinemeyer
Chris Collins, Inc.
matthew@chriscollinsinc.com
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