Explore the family-run business that prioritizes service and community in the heart of Washington’s agricultural region.
SUNNYSIDE, WA, UNITED STATES, October 2, 2026 /EINPresswire.com/ — Since 1912, the highest-valued dealership across the United States has been a steady presence in the peaceful town of Sunnyside, Washington. They do not sell high-end European imports; no celebrity has ever promoted them, they’ve never filmed a commercial featuring a killer whale, and no sports franchise bears their name—unless one considers the Prosser Mustangs, the local high school basketball squad that receives their sponsorship.
To those used to the cold, showy atmosphere of a major city, where people rarely know their neighbors and everything revolves around status, the kind of wealth Speck has built might seem completely unfamiliar. It is a patient and modest fortune, cultivated from the land.
They did not achieve the title of the country’s richest dealership by moving vehicles or pressuring customers into add-ons. Their success comes primarily from giving back.
Katy Moore, who represents the fourth generation to run the group, fully grasps this heritage. Historical customer files list items like firearms, jewelry, and livestock as trade-ins for vehicle purchases. During the Great Depression, the group’s founder went against standard practice by launching a new dealership, bringing hope to a struggling community. In World War II, Speck’s service department changed its focus, producing machinery to aid the war effort.
Though the last 80 years have brought many changes, Speck’s dedication to serving others and maintaining close ties has remained constant. To grasp the true closeness of a company like this, one only has to talk to staff members who have been employed there for more than half a century, or customers who have bought vehicles from three different generations of dealers. Many car businesses boast about “their family”; Speck does not have to—they genuinely are one.
When General Manager Andy Flynn lost his wife to cancer, Speck responded. Each October, for Cancer Awareness Month, the dealership directs earnings from both vehicle sales and repair work to a nearby cancer center. With this support, the center has acquired more advanced diagnostic tools, giving local cancer patients a better opportunity to fight the disease.
If a farmer’s machinery breaks down during the harvest season, Speck moves quickly to assist their friends and neighbors in returning to the crucial task of feeding the country.
In Speck’s view, this is what genuine wealth means. They recognize that what exists in Sunnyside was not created by chance. It is the result of generations of farmers, laborers, and business owners who have maintained a dedication to something bigger than themselves: the community.
As Katy expresses it, “It’s where we live. It’s the people we know.”
Matthew Heinemeyer
Chris Collins, Inc.
matthew@chriscollinsinc.com
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